Howard A. Lim

Inspire • Motivate • Educate

Unleash Your Full Potential With Business and Brand Architect™ Howard A. Lim

Get practical, real-world lessons from the award-winning expert who
helped build Fortune 500 companies.

Gain valuable insights into business development, branding, and customer strategies with Business and Brand Architect™ Howard A. Lim. A popular speaker with real-world experience working with multi-million to multi-billion dollar companies, Mr. Lim is available for events, workshops, seminars, conferences, lectures, panels, and keynotes.

With over 35 years of experience consulting for companies of all types and sizes, Mr. Lim’s clients have ranged from small startups to Fortune 500 companies, including Apple, Disney, DreamWorks, Paramount Pictures, ABC, CBS, HBO, Hewlett Packard, Oracle, Namco, Acura, Xerox, Cirque du Soleil, Mattel, UCLA, UCSB, and more.

On a mission to disrupt the status quo by providing leading-edge strategies for business owners and their employees, Mr. Lim has created a unique hybrid model that combines strategic business planning with ground-breaking Authentic Brands® solutions. The implementation of Mr. Lim’s innovative business model has led to billions of dollars in revenue for

for his clients, boosting growth, brand equity, profitability, and shareholder value while also attracting and retaining high-quality employees and loyal customers.

Armed with a unique vision and distinctive perspective, Mr. Lim captivates his audiences with valuable and enduring lessons drawn from his extensive experience in branding and business development and designs his presentations to meet his audience’s specific needs, whether they come from B2B, B2C, or a combination of both.

Using evidence-based client case studies from his years consulting for big and small companies, Mr. Lim ensures his talks apply to his attendees’ unique aspirations while addressing their obstacles and challenges. Showing the same dedication and enthusiasm for his speaking engagements as he does for his clients, Mr. Lim makes it his mission not only to educate his audience but also to inspire and motivate them to achieve their maximum potential.

Workshops and Presentations Offered by Howard A. Lim

Mr. Lim conducts a variety of workshops and seminars.
Below are a few of his current offerings.

How to Build 10-Figure World-Class

Seminar Description:

Mr. Lim’s workshop offers three highly empowering sections: The first section is an in-depth overview explaining why over 95% of businesses end up with a generic brand and how this caps their growth. Mr. Lim demonstrates how to create a world-class, leading brand by aligning brand strategy with brand image and Brand Identity, i.e., the DNA of Authentic Brands.

The second section is a live online critique of attendees’ business websites. Participants receive honest and critical feedback on their product, service, and company to help them go from good to great. In addition, Mr. Lim advises attendees on how to improve their Brand Identity to attract their ideal customers or buyers.

The final section provides participants with a custom workbook that gives them invaluable tools to instantly improve their business and brand to better connect with current and future customers.

Key Takeaways:

Discover what sets your brand apart from your top competitors
Transform your business, product, or service into a brand leader
Create a brand value proposition that attracts quality employees and loyal customers
Avoid being a generic brand based solely on pricing
Learn how an authentic, leading brand can increase revenue and expand your market
Deploy business scaling and growth strategies to create a greater ROI

Build Your Business by Creating a World-Class Brand

Seminar Description:

Are you thinking too small when it comes to your brand? As your company’s visual representation, your brand can influence sales, increase shareholder value, and maintain market relevance. From first impression to conversion, your brand is a key factor in your business’s long-term success.

Business and Brand Architect Howard Lim will show you how to define your Unique Buying Proposition to customers, strategic partners, and investors. You’ll gain insights on how to leverage your brand and business— regardless of product or service— to give your business a competitive edge and winning strategy for years to come.

Armed with real-life case studies from his time building Fortune 500 companies, Mr. Lim will provide you with the necessary knowledge to transform your business into a unique and memorable brand.

Key Takeaways:

Leverage your business, product, or service to give your brand a competitive edge
Develop the right strategy to position your brand and reach more customers
Uncover Fortune 500 branding secrets to secure higher profits and long-term customer loyalty
Avoid common branding mistakes that cost your business thousands of dollars a year
Learn how an Authentic Brand can increase revenue streams and expand your business

Learn the Secrets That Will Help Grow and Scale Your Business

Seminar Description:

Today’s marketplace is comprised of consumers from different backgrounds and cultures with different needs, desires, and goals. Defining your Brand Architecture at the outset will sustain your company’s value, growth, and equity and drive long-term profitability of your master brand and any sub-brands.

Mr. Lim will show you how he’s taken small and medium-sized companies and positioned them for success and longevity with a focused Brand Architecture plan. He’ll demonstrate how an Authentic Brand® helps build a 10-figure business with long-term growth and stability. In addition, he’ll demonstrate how to carefully develop your master brand vision and company values to future-proof your profits.

Key Takeaways:

Discover and profile your customer aspirations
Strengthen brand loyalty within your existing customer base
Accelerate into new or existing markets to generate more revenue
Enhance and strengthen sales and strategy goals
Identify profitable sub-brands and line extensions without diluting your master brand

Why Your Brand Could Be Your Biggest Enemy

Seminar Description:

Why do brands fail?

They fail for many reasons, but a big one is that they weren’t built to compete in the new economy. Too often, business, marketing, and branding strategists look back when they should be looking ahead. Instead of innovating and differentiating, they waste time repeating what worked for them in the old economy.

Mr. Lim will show you how to go from profit plateau to exponential revenue growth through strategic branding and business structuring. He’ll show you the importance of building and maintaining an Authentic Brand that streamlines your brand’s channels into one clear, authoritative voice.

Using real-life client case studies, Mr. Lim will demonstrate how your brand can engage new and existing customers through innovative Touchpoints without losing them to your competition.

Key Takeaways:

Revamp your brand vision by learning how to use it to make the world a better place
Rebuild your Brand Architecture to be unique and innovative
Study customer profiles to discover your customer base’s psychographics
Discover how to make sales with pull-through sales models
Accelerate your profits by creating multiple revenue streams

How to Rise Above Your Competition

Seminar Description:

A brand must stand for something to be truly successful. One of the most important aspects of differentiation is how a brand is positioned against its competitors in the marketplace. The clearer your position, the more likely you’ll stand out from the pack in the consumer’s mind. As the visual representation of your business, a thoughtful, effective brand can boost sales, increase shareholder value, and reinforce your relevancy in the marketplace.

Mr. Lim will demonstrate how to define your brand promise to customers and buyers. He’ll show you what it takes to rise above the clutter in the marketplace and how to gain a competitive edge and maintain a winning strategy, no matter the product or service.

Drawing from real-world client case studies, Mr. Lim will detail how to turn your business into a unique brand that not only stands for something but stands out from your competitors while simultaneously creating a thriving company culture and memorable experience for your buyers and customers.

Key Takeaways:

Revamp your brand position to grow your customer base and increase revenues
Develop a world-class brand strategy that makes your brand stand out
Create a thriving company culture to attract and retain quality employees
Avoid common branding mistakes that prevent your brand from being distinctive
Learn how to convey your unique purchase proposition in today’s market

HOW CREATIVE Client Case Studies

In his workshops, presentations, events, and seminars, Mr. Lim uses client case studies from his 35-plus years of experience building brands and designing businesses from the inside-out . Below are just a few examples:

Vets For You

Despite its noble mission, Vets For You, a caused-based plumbing and HVAC company, came across as a cut-rate service provider. With no effective sales, business, or marketing systems in place, the company stagnated, unable to grow its revenue or attract quality employees.

After receiving a new business model and Brand Identity, Vets For You saw revenues go from less than $100,000 to over $4 million per year. With an effective system in place for business growth, marketing, and sales, they continue to expand operations, acquiring another local HVAC company, and actively on the hunt to acquire more businesses to continue growing their market share.

Before

After

CopperRidge

Skilled nursing facility CopperRidge was losing out to larger facilities dominating the market. With a generic and dated Brand Identity, they needed to find a way to highlight its unique position in the industry.

After a highly-successful rebranding that included sophisticated marketing and publicity campaigns as well as radio, billboard, and digital advertising, CopperRidge went on to become the number one referred skilled nursing facility in its area, earning a five-star Medicare rating. Along with the sharp increase in brand value, equity, and revenue, a strong and vibrant company culture was created, resulting in better staff retention, productivity, and engagement.

Before

After

WSS

Because of the 2008 recession, athletic footwear retailer WSS lost 10% of its gross annual profits for three consecutive years. Concerned about its future, WSS considered closing its brick-and-mortar stores and moving its business exclusively online.

In designing and positioning a new business model and Brand Identity for WSS, Mr. Lim helped push retail revenue to over $1 billion and increased e-commerce profits by over 1,500%. In addition to reinforcing its relationship with its primary demographic, WSS strengthened its partnerships with key vendors, including Nike, Adidas, and Vans. Down to 52 stores at the time, WSS grew to over 100 stores nationwide in less than seven years and continues to open new stores each year.

Before

After

Flying Dutchman

The Bahamas-based Flying Dutchman liquor store chain had seen zero growth over a 40-year period. The Brand Identity was dated and out of touch, the stores rundown, and the company failed to capitalize on its name or region’s association with rum.

After rebranding and the repositioning of its business model, Flying Dutchman experienced a sharp increase in brand awareness and value, boosting its customer base and private label growth. With multiple sources of revenue from its brick-and-mortar stores and online presence, Flying Dutchman opened six franchise stores in under three years and was eventually sold profitably to new ownership.

Before

After

The City of Los Angeles Marathon

The annual event had failed to establish a unique Brand Identity and needed an overhaul that gave the brand a fresh appeal and new energy. To make matters worse, the event’s media budget had been reduced.

Thanks to innovative rebranding, the LA Marathon enjoyed a significant boost in brand value and business revenues. The bold new design increased brand awareness and proved to be the key factor in attracting a record number of runners, attendees, and event vendors. The sold-out event drew 23,000 participants and proved to be the largest and most successful marathon in its 15-year history.

Before

After

Stander

Having secured a strong niche in the durable medical equipment industry, Stander extended its vision to the mass retail market and quickly learned their business, branding, and marketing strategies needed revamping. While its products were ready for mass distribution, its brand position held it back.

Connecting business and branding strategies, Mr. Lim developed a brand image with a unique identity that readily connected with buyers. The result was a remarkable 32% increase in sales in just seven months and a slew of new accounts with mass retailers, including Walmart, Costco, Target, Walgreens, CVS, Rite Aid, and Amazon.

Before

After

opticwash

A kiosk machine that washes eyewear, opticwash was a modern, technology-driven solution to a common problem. Still, the client needed guidance in creating a sustainable and profitable business model and didn’t know how to market their innovative product.

Combining business development with innovative branding and marketing, Mr. Lim took the opticwash kiosk from prototype to worldwide distribution in under three years. Because of Mr. Lim’s creative branding efforts, opticwash quickly became a brand leader. The world’s first automated kiosk dedicated to cleaning eyewear, opticwash has gone on to expand into malls, airports, car washes, military locations, and other markets.