Award-winning Business and Brand Architect™ Howard A. Lim designs businesses from the inside-out. A seasoned and highly respected brand and business strategist, entrepreneur, author, and visionary, Mr. Lim has helped shape modern thought and culture by introducing some of the most innovative and disruptive business and technology solutions in recent memory.
Howard A. Lim: Learn From the Fortune 500 Business and Branding Expert
Real-world experience: The ultimate teacher.
For the last 35 years, Mr. Lim has used a unique, whole-brain approach to help companies both big and small, emerging and established, increase their revenue, profits, value, and equity.
Here are a few examples of Mr. Lim’s breakthroughs that have influenced modern-day business and industry:
- Mr. Lim’s seminal approach to branding helped usher in the age of technology that forever changed and continues to shape modern society and culture. With his Los Angeles-based multidisciplinary firm, HOW CREATIVE®, Mr. Lim’s growing list of contributions to business and branding continues to influence and impress.
World Wide Web
Provided technological support for the digital marketing campaign lobbying for the broad usage of the World Wide Web when only medical and government industries were using the internet, impacting global commerce in the process.MGM and Philips Interactive Media
Instrumental in ushering in the rise of the DVD, which eventually became the dominant technology, superseding the VHS and Beta formats, the market leaders for viewing movies at home up until then.ABC Networks
Pioneered one of the first computerized, offline motion graphics for ABC networks, precipitating the rise of motion graphics and forever changing television viewing.Fujitsu
The technological mind behind Fujitsu’s first all-digital ad at MAC WORLD and in MAC user national magazines and responsible for making Fujitsu the removable disc market leader.University of California Santa Barbara (UCSB)
Responsible for branding the ACCESS card, a new product that combined debit card features with the student ID into one convenient card. The campaign was so successful that UCSB’s ACCESS card format became the industry standard for universities across the United States.
- A whole-brain thinker, Mr. Lim contributes to modern-day branding and marketing standards by helping companies use their brand’s look, feel, voice, and personality to connect people with products, services, and information, increasing his clients’ sales well into the billions while boosting their brand value and equity.
Mr. Lim has represented an array of Fortune 500 companies, including Apple, Disney, Paramount Pictures, DreamWorks, ABC Networks, Cirque du Soleil, AT&T, Honda, Acura, Mattel, Northrop, Xerox, Oracle, and HP. Guiding businesses seeking to go beyond simple brand awareness, Mr. Lim has helped companies differentiate themselves in the marketplace by staying ahead of the curve.
Disney
Looking to launch a stage production based on their hit animated film The Lion King, Walt Disney Theatrical Productions approached Mr. Lim to create a presentation kit that would appeal to investors. As a result of Mr. Lim’s efforts, The Lion King musical was successfully produced for the stage. The award-winning musical went on to be the third longest-running show on Broadway and is the highest-grossing musical ever, raking in over $9 billion in revenue to date.City of Los Angeles Marathon
Having failed to establish a unique Brand Identity, the annual event needed an overhaul that would give the brand a fresh appeal. Mr. Lim gave the event a bold new design and Brand Identity, attracting a record number of runners, attendees, and event vendors. Enjoying a significant revenue boost, the sold-out event drew 23,000 participants and proved to be the largest and most successful marathon in its 15-year history.DreamWorks
Seeking a solution to DreamWorks’ challenge of creating a beacon that defined the future of media, the studio called upon Mr. Lim to help the Promotion Marketing Association (PMA) with its branding campaign. As a result, Mr. Lim led the initiative that developed the Star Power program. Response to the new PMA program was immediate, reigniting the studio’s identity in the marketplace and increasing attendance for their movie releases by 24%.Santa Monica, 3rd Street Promenade
Mr. Lim contributed to the transformation of a formerly rundown and outdated section of Santa Monica, California, by working with the Convention and Visitors Bureau to activate the 3rd Street Promenade. Now one of the world’s top dining and shopping destinations, the 3rd Street Promenade regularly brings in billions of dollars in business revenue, stimulating the local economy and contributing to local and state tax revenues.
- Mr. Lim’s intellectual property system, the We Design Businesses SIM System, blends business, branding, and marketing, bridging the gap between business fundamentals and creative innovation to craft brand identities that speak to the market and connect with consumers.
With over 35 years of experience working with multiple industries and technologies, Mr. Lim has developed and refined his comprehensive and integrated SIM System, using his trademarked process to create compelling, world-class businesses and brands embraced across all channels and platforms.
WSS
Designed and positioned a new Brand Identity for the athletic footwear company, boosting retail profits by 200% and online sales by 1,500% in less than a year. With over a billion dollars in revenue to date, WSS has grown from 52 to over 100 stores nationwide in under seven years.Flying Dutchman
Overhauled the brand and business model and created a new sales and marketing campaign. In just two short years, the company grew to five franchise locations, enjoying a greater market share of customers.NeuroGym
Succeeded in growing a company with only two employees to one with nearly 40 and expanded the NeuroGym brand at a record-breaking pace. Gaining tens of thousands of new fans worldwide after the rebranding, the company saw its average yearly revenue go from zero to a whopping $25 million.
Author of Authentic Branding®
Howard A. Lim’s acclaimed book, Authentic Branding, details a unique and proprietary process that any business can implement to create a brand so authentic that no competitor can match it.
Regardless of your business structure, product, or service, the insights provided in Authentic Branding will teach you how to shape your brand into an industry leader, saving you years of frustration and preventing millions of dollars’ worth of marketing mistakes in the process.
Each chapter contains a series of exploratory questions and assignments to identify your company’s blind spots. These assignments are based on the same processes Mr. Lim has used to help build billion-dollar brands across the world for the last 35 years.
Howard A. Lim: Advisor • Mentor • Community Leader
Mr. Lim keeps active in the community by serving in various organizations:
- Cal Poly College of Liberal Arts Dean’s Associate Advisory Council
- Malibu Chamber of Commerce – Board Director
- Fashion Business Inc. – Brand Advisor and Speaker
- Canon Beverly Committee, Beverly Hills – Brand Advisor
- US Green Chamber of Commerce – Brand Advisor
- INPEX Co-Chair Domestic – Judge and Speaker
- iCAN Co-Chair International – Judge and Speaker
- IHA – Judge, Panelist, Speaker, and Moderator
Awards and Honors
Mr. Lim has been recognized with numerous awards and honors:
- Euroinvent Ambassador of Innovation Award
- INPEX Lifetime Achievement Award
- iCAN Speaker Award
- HOW Design Award
- Cal Poly Garson Award
- Micro Technology Award
- Zylan Website Award
- Piano Wizard Award