Holism is the theory that living matter or reality is made up of organic or unified wholes that are greater than the sim...
Our brains are incredibly plastic. In each of us, one hemisphere is naturally dominant, but experience and deliberate br...
Once a brand becomes a liability, it has no value, no market, and no future. Take a look at some of the ways brand asset...
Once upon a time, way back in the 20th century, we tended to favor the mass marketing approach. We threw a lot of mud at...
As Malcolm Gladwell so eloquently points out in his 2004 book, The Tipping Point: Look at the world around you. It may s...
Often, the very nature of a product and the general characteristics of the market it is targeting will color a brand’s p...
For each of your top three competitors, look for gaps between what they claim and what is actually true. Are they claimi...
Customers buy brands, not companies. Brand names should almost always take priority over company names. When people disc...
Authentic brand design is much bigger than product design or graphic design. Sure, product design and graphic design is ...
As you build your brand, never lose sight of these Brand Persuasion Principles. They are critical to building a persuasi...