Female consumers are leading design trends and message development. In fact, roughly 80 percent of today’s buying decisi...
When we hear the word ‘brand’ what’s the first thing that comes to mind? Chances are you immediately e...
When most people hear the word “authentic”, they think of honesty – something genuine and real. And while honesty ...
In our emotionally driven marketplace, consumers respond to brand cultures that are committed to contributing to society...
Companies all over the globe are linking their brands to philanthropy. In the old economy, the corporate mission focused...
The cost of brand failure is high, often to the tune of millions—even billions—of dollars. Brands can fail for many reas...
Anything can be differentiated. Part of the trick is to create your difference, and use that difference to drive your be...
In today’s marketplace, me-tooism is the predominant competitive force. Sad but true. Most companies imitate, in h...
You want your brand name to be known, respected and trusted by your prospects. You want them to hear the name and associ...
An authentic brand experience is a sensory experience. Ninety percent of our sensory experiences are visual. But authent...